Bumble's new study reveals that there will be a shift in how singles are dating, who they are dating and who they are themselves. (iStock)
Recent dating statistics (by Forbes) say that people are more likely to find partners on dating apps than in person. And yet, those who have been on these apps, at least once, will vouch that online dating is not an easy social exercise.
The rules of dating are constantly changing. What was considered appropriate in the ‘90s or in the Y2K may not even be remotely close to what’s considered cool now.
In the world of dating, there are many ways to trip over. Much can go wrong, but sometimes, a lot can go right as well.
The point is, there are no hard and fast rules. According to popular dating app Bumble’s latest survey, in 2024, there will be a shift in how singles are dating, who they are dating, and who they are themselves.
If you recall, 2023 was defined by trends like ‘wanderlove’ (navigating love abroad), ‘conscious dating’ (couples being transparent about non-negotiables) and ‘open-casting’ (dating beyond your type). The new year, according to Bumble’s annual predictions, is set to be the year of the ‘self’ — with more people looking inwards at what they value and want.
Heading into 2024, there is an air of optimism and clarity among daters. (iStock)
Reports say that 83% of Bengalureans are taking active steps to be more happy with who they are.
“It’s exciting to see people are now increasingly looking inward, and want to show up as authentic versions of themselves. We predict that 2024 will bring in a year of the self, with single Indians feeling more empowered than ever to prioritise what they value and what they will not stand for, leading to a new clarity about what they want in their romantic lives,” shared Samarpita Samaddar, India Communications Director, Bumble.
The era of constant self-improvement is giving way to a rebellion against the pressure to optimise every aspect of one’s life. Daters are placing more value on their mental health, emotional vulnerability, self-acceptance, and shared priorities.
“While I acknowledge the value of self-improvement, I resist the constant pressure,” says 22-year-old Manasvi.
“Striving for growth is crucial, but perpetual self-criticism can hinder happiness. I focus on a balanced approach, embracing both strengths and areas for development. There have been times when I’ve felt pressurised to improve after a number of rejections. So, one thing I have learnt is that true contentment comes from self-acceptance, appreciating the journey while evolving,” she details.
Instead of relentless change, her focus is on mindful progress, fostering happiness by being authentically herself.
Gen Z, in particular, are vocal about values and motivated to go after what they want. When it comes to romance, they are breaking away from traditional dating norms, and challenging outdated relationship timelines and relationship expectations.
Daters are placing more value on their mental health, emotional vulnerability and self-acceptance. (iStock)
“Sometimes, it feels like the world is rushing and that you’ll never be able to keep up. So the sooner you make peace with your own timeline and be your authentic self, the better,” shares Rakesh, a filmmaker.
Vivek, 29-year-old management professional, points out, “If someone points out a flaw of mine, I look at it from their perspective. If I feel that it’s something I need to work on, I will. But I wouldn’t change my entire personality.”
In fact, trying to change your potential partner can even be a turn off. Sixty-nine percent of Bengalureans, who were surveyed, said they only date people who will not try to change them.
City-based photographer Varun agrees. “If a change happens in you organically, it’s fine. But asking to change something in you in the first stages of dating is a red flag.”
Singles today are looking for shared priorities and expect their partners to not only care about social causes but to actively engage.
Termed Val-Core Dating, this trend refers to the rise of people valuing engagement on issues that matter. Sixty-three percent of Bengalureans who were surveyed are more attracted to someone who actively engages in societal issues.
Manasvi admits that she finds political and social engagement in a potential partner “immensely attractive.”
“I believe that shared values create a foundation for understanding and growth. My dad always says, ‘A partner who cares about the world beyond our personal bubble reflects a deeper level of empathy and awareness’. And I feel it’s something I look for,” she shares.
For 62% women, not caring about social issues or social causes (justice, freedom, equality, etc.) is a dealbreaker in a potential partner.
“I seek to understand values underpinning their take on political and social issues. Dating apps allow for political inclination questions and usually some people do swipe based on that, including me,” shares Sowmya Ramaswamy, a copywriter.
Fashion and pop culture in 2023 prompted big conversations about masculinity and gender roles. When it comes to relationships, it seems that men have been taking note, with 25 % of men globally embracing increased openness.
35% of singles prioritise emotional intimacy over physical intimacy for security and understanding. (iStock)
According to the survey, 35% of singles prioritise emotional intimacy over physical intimacy for security and understanding.
“I have always been open and vulnerable in my dating behaviour. I share what I am afraid of and what makes me happy with my partner. There is nothing to be ashamed about. I also would love to know what my partner is vulnerable about,” shares Vivek.
However, Rakesh notes that the vulnerability can sometimes be misunderstood for weakness. “I used to be vulnerable with my dates and eventually I realised it’s considered unattractive by many women. Now, I don’t get vulnerable until I feel safe with the other person.”
Sports is set to take the centre stage in 2024. For 35 % daters, shared love for sports is a must-have.
Vivek affirms. “I love watching a good game of football and there is nothing like being able to discuss that with my partner. It’s not just with the case of sports — movies, memes, books. It’s nice when you are able to enjoy and talk about things the same things.”
Sports is set to take the centre stage in 2024. (iStock)
Stressing on its importance, Varun adds, “Shared love for activities is very important, otherwise the number of things that you can do together will be very less.”
For Manasvi, it goes beyond mere interests.
“Shared experiences fosters deeper connection. I believe that engaging in activities together not only adds joy but creates a unique language between partners. I feel it will let me know my potential partner even better,” she notes.
In response to the growing emphasis on self-care and mental health, over 58% of singles are embracing openness about their mental well-being and adopting a deliberate approach to slow down. Single Indians are reshaping their dating habits, with 33% actively engaging in ‘slow-dating’ — prioritising quality over quantity.
“I believe that taking time allows for a deeper understanding and form connection beyond superficial attractions. Amidst this fast-paced hookup culture, slow dating offers the opportunity to figure out the compatibility and know a person. It’s about savoring the journey of getting to know someone, letting emotions unfold organically,” Manasvi added.
Daters are more in tune with themselves than ever. While people are still interested in having a good time, they also want to ensure shared values, beliefs, and more openness from their potential partners.
May 20, 2024
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