The two Malayalam biggies registered tremendous openings at the Kerala box office on day 1.
'Varshangalkku Shesham' and 'Aavesham' are performing well at the Kerala box office. (X)
The Malayalam Vishu releases, Varshangalkku Shesham, Aavesham, and Jai Ganesh have evoked good responses from the audience.
Varshangalkku Shesham and Aavesham, the two biggies, registered tremendous openings at the Kerala box office on day 1.
The makers of both films managed to get maximum screens in the state, even though there was pressure from the distributors of the megahit movie Aadujeevitham to hold it on the existing screens.
According to industry trackers, Aavesham and Varshangalkku Shesham are throwing tough competition at each other.
Aavesham earned ₹3.5 crore at the Kerala box office, thus becoming the biggest opening for Fahadh Faasil.
Varshangalkku Shesham collected ₹3 crore, while Jai Ganesh earned ₹50 lakh.
Meanwhile, Aadujeevitham earned ₹60 crore in just 16 days at the Kerala box office. On 11 April, the movie saw 75 percent occupancy with a collection of ₹93 lakh.
The weekend and the festive vacation will surely help the films get a good business.
Aavesham had an overall 73.57 percent Malayalam occupancy on Thursday, 11 April. Varshangalkku Shesham had an overall 67.73 percent on its first day.
On its second day, Aavesham earned ₹1.89 crore in Kerala and Varshangalkku Shesham collected ₹1.56 crore. Meanwhile, Jai Ganesh earned ₹11 lakh till afternoon.
Aavesham was the most anticipated film of this season than Varshangalkku Shesham. After equally good reports for the latter, extra shows have been added at some theatres in Kerala.
Vishu releases also have a good collection in the Gulf countries. However, Varshangalkku Shesham is leading by raking in ₹6 crore gross, while Aavesham earned ₹4.92 crore.
Phars Films, the market leader in the Gulf region, grabbed the distribution rights for Varshangalkku Shesham.
BUMPER OPENING for #Vishu releases in Kerala Box Office 🔥🔥🔥
Day 1:#Aavesham — 3.5 crores (Career Biggest opening for FaFa beating #Trance)#VarshangalkkuShesham — 3 crores
BLOCKBUSTER OPENING & SUPER DAY 2 RUNNING.
— AB George (@AbGeorge_) April 12, 2024
Meanwhile, the decision by PVR-INOX not to screen Malayalam films at any of their multiplexes in Kerala has affected the business of Vishu releases.
Many regulars at PVR-INOX in Kochi were unaware of this decision and some of them made a queueline at the multiplex theatre for bookings.
The opening numbers of Malayalam films in Kerala would have been higher had movies been screened in the PVR-INOX theatres.
South First recently earlier reported about films not being screened in PVR-Inox. At that time, a PVR official said it was a “technical issue”.
But PVR-INOX, on 11 April, came out with a press note saying that in their newly opened multiplex at Forum Mall in Kochi, it was advised by the Producers Association to source Malayalam movie content (digital film print) exclusively by one channel— the content mastering and distribution network by the Association.
The PVR management asserted that such an action of forcing an exhibitor to procure content from only one source is anti-competitive in nature and prohibited by the law.
Following this, PVR-INOX stopped screening Malayala films such as Aadujeevitham, Premalu, and Manjummel Boys from their multiplexes in Kerala and outside the state, too.
Discussions are going on and more details are awaited.
Statement regarding release of Malayalam Films at PVR Forum Kochi #PVRINOX #Malayalam #Malayalamfilms pic.twitter.com/f92VnZLoaV
— Kamal Gianchandani (@kamalgianc) April 11, 2024
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