State Of Play: The inside story of BJP’s campaign strategy ahead of 2023 assembly polls in Karnataka

Hindutva is its key poll plank but there is much more nuance in BJP’s campaign in the run-up to the 2023 Karnataka assembly polls.

On the State Of Play, Political Editor Anusha Ravi Sood brings you the inside story of BJP’s campaign strategy – from cross-sectional microtargeting and digital page chiefs to championing beneficiaries of central government schemes and the big ‘Narendra Modi’ push.