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Vijay Deverakonda donates ₹1 crore to 100 families, recalls his financial struggles

The actor's team received over 50,000 applications of which 100 were finalised. Each family was given a cheque of ₹1 lakh.

BySouth First Desk

Published Sep 16, 2023 | 1:16 PM ⚊UpdatedSep 16, 2023 | 1:17 PM

Vijay Deverekonda at the 'Spreading Kushi' event. (Mythriofficial/ X)

Telugu sensation Vijay Deverakonda gave away cheques of ₹1 lakh each to 100 families at the “Spreading Kushi” event in Hyderabad on Friday, 15 September.

The actor thus delivered the promise he recently made — to donate ₹1 crore from the remuneration he took for his latest release Kushi (2023), starring Samantha Ruth Prabhu as the female lead to 100 families in need.

On the occasion, Vijay Deverakonda recalled the worst financial struggles he faced in his life.

He said, “I want to do so many things for you. The love and affection that I’ve been receiving from you is precious. At one point in my life, I too was in a position where I thought it would be good if someone could help me financially. When we were struggling to pay my brother’s (Anand Deverakonda) engineering fee, I too felt that someone could give us some money.”

The actor further added, “But I didn’t like to ask anyone. Now, I passed all the hurdles and stood as a family. Now, if I am in a position to help you. It is my personal wish. I am happy if this small contribution can help you.”

Emotional clip from “Spreading Kushi” Event. ❤️😔

An elderly woman blesses @TheDeverakonda 🤌#VijayDeverakonda #SpreadingKushi pic.twitter.com/D5LC6o6Q0i

— Suresh PRO (@SureshPRO_) September 15, 2023

Our Man #VijayDeverakonda 👑✨

At #SpreadingKushi to 100 families event❤ pic.twitter.com/iEoflqPjxl

— 𝗥 𝗼 𝘄 𝗱 𝗶 (@mr_rowdi) September 15, 2023

Also Read: ₹1 crore to 100 families: Is it a publicity stunt or it came from Vijay Deverakonda’s heart?

50,000 applications received

Post the announcement of financial aid by Vijay, his team received more than 50,000 applications from people from various walks of life. They selected 100 families from the lot.

“I could help a few more next year. As long as I keep doing films, I’ll keep helping you,” he added.

Kushi director Shiva Nirvana along with producers (Mythri Movie Makers) Naveen Yerneni and Y Ravi Shankar were present at the event.

The romantic family entertainer was released at the box office on 1 September. It received positive reviews from both audiences and critics. But it could not hold the momentum further after the weekend.

Kushi is expected to hit the OTT giant Netflix on 6 October.

Happy faces all over at the #SpreadingKushi 🩷 event.@TheDeverakonda handed over Rs. 1 lakh each to 100 families resulting in infinite happiness and smiles ❤️#Kushi @Samanthaprabhu2 @ShivaNirvana #RaviShankar #NaveenYerneni @HeshamAWMusic @saregamasouth pic.twitter.com/trjscWCJN8

— Mythri Movie Makers (@MythriOfficial) September 15, 2023