After facing backlash, Milma deleted the post but later shared a video showing a young man doing household chores for Women's Day, which appeared to reinforce the same controversial message
Published Mar 08, 2025 | 6:09 PM ⚊ Updated Mar 08, 2025 | 6:09 PM
Milma's women's day post sparks backlash for misunderstanding the occasion
Synopsis: The Kerala Cooperative Milk Marketing Federation (Milma) sparked controversy with a Women’s Day social media post that was criticised for misunderstanding the occasion. The post, promoting “gender equality,” suggested that “men should be equal with women” and reminded people not to forget Men’s Day. The message drew backlash, with many calling it insensitive and tone-deaf
The Kerala Cooperative Milk Marketing Federation (KCMMF), better known as Milma, has stirred controversy with a social media post intended for Women’s Day, which has been widely criticised for misunderstanding the essence of the occasion.
The post, which carried the hashtag “gender equality,” included the message that “men should be equal with women” and mentioned that those celebrating Women’s Day should not forget Men’s Day.
This quickly triggered a wave of criticism, with many deeming it insensitive and tone-deaf.
#Kerala: The Kerala Cooperative Milk Marketing Federation (KCMMF), popularly known as #Milma, has sparked controversy with its #WomensDay social media post, which many have criticized for misunderstanding the essence of the occasion.
Milma’s poster, shared with the hashtag… pic.twitter.com/9fWAoY1hii
— South First (@TheSouthfirst) March 8, 2025
Social media users responded with sarcasm, with “Ayye” (a Malayalam word for “disgusting”) becoming a common reaction.
Critics argued that the post undermined the significance of Women’s Day, which traditionally highlights women’s rights, empowerment, and the ongoing fight for gender equality.
In response to the backlash, Milma deleted the post from its social media pages. However, the cooperative followed up with a video depicting a young man doing household chores in preparation for Women’s Day, seemingly reinforcing a similar message.
While some users defended Milma’s stance, claiming it promoted true gender equality, the majority of responses were skeptical, questioning the cooperative’s understanding of the occasion.
(Edited by Ananya Rao with inputs from Dileep V Kumar)
