No one expected 'The Family Star' to get released digitally so soon (26 April), just 21 days after its theatrical release.
'The Family Star' is making early OTT debut on Amazon Prime Video. (X)
Vijay Deverakonda’s The Family Star, which disappointed audiences with a poor show, is making an early OTT debut — just 21 days after its theatrical release.
No one expected the film to get released digitally so soon as there’s a four-week gap between theatrical release and OTT.
The Vijay Deverakonda-starrer is set to be premiered on Amazon Prime Video on 26 April. Though there is no official announcement, Amazon Prime often streams new releases at midnight.
Indeed, there was a leak last week suggesting that The Family Star would make its OTT debut on 3 May. One might wonder why the streaming partner moved it up by a week.
According to sources, when there’s an opportunity to release a film on OTT earlier than the planned date, Amazon Prime Video often offers a higher payment to amend the contract.
This approach benefits the filmmakers when movies starring popular actors underperform at the box office.
It seems this was a strategic move to mitigate the losses for The Family Star. That’s reportedly why Dil Raju agreed to the early OTT premiere.
Trade analysts believe that Amazon Prime Video releasing The Family Star on the same day when Tillu Square would be premiered on Netflix is a strategic move to stay competitive.
Lately, Amazon Prime Video has lagged behind in terms of content offerings, leading Netflix to secure Telugu and Tamil films at high prices.
Contrary to some opinions, this isn’t solely a response to Netflix’s strategy.
Parasuram’s directorial The Family Star has reportedly incurred losses exceeding half of its investment.
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