Salaar: Will Prabhas’ coveted ₹1,000-crore run remain a dream?

'Salaar' grossed over ₹625 crore till now. With Sankranthi around the corner, it has to accumulate its collections within this week.

BySouth First Desk

Published Jan 03, 2024 | 11:58 AMUpdatedJan 03, 2024 | 11:58 AM

Prabhas' Salaar grossed over ₹600 crore thus far

Ten days have passed since the release of Prabhas-starrer Salaar: Part 1-Ceasefire.

The film, which hit the screens on 22 December, garnered super hit reviews right from its first show. Post-Baahubali (2015 and 2027), Salaar has set records as the highest-opening Indian film for Prabhas.

However, after the initial weekend, the momentum of Salaar‘s bookings has slowed down. Some buyers have acquired it for a hefty price. But now, the film is facing challenges in reaching its breakeven target.

Regarding the Telugu version, Salaar: Part 1-Ceasefire has achieved the status of a non-Baahubali industry hit, and it has a chance to surpass the collections of Baahubali: The Beginning.

Overseas buyers have profited, and there are optimistic prospects for breaking even in North India too.

However, unlike films like Pathaan and Jawanreleased in 2023, Salaar might not reach the coveted ₹1,000-crore mark.

Unlike Ranbir Kapoor’s Animal, there’s a slim chance of the Prabhas-starrer reaching the ₹800-crore mark at the box office.

The primary reason for this is the lack of promotional efforts by Salaar team.

Netizens believe that the collections could have easily surpassed ₹1,000 crore with some post-release promotions. However, as of now, Salaar grossed over ₹625 crore.

With the release of more films during Sankranthi, finding theatres has become challenging. Therefore, Salaar has to accumulate its collections within this week or the next 10 days.

Also Read: Six major Telugu films in race for Sankranthi 2024