Published Dec 27, 2023 | 12:27 PM ⚊ Updated Dec 27, 2023 | 12:27 PM
Netizens expose 'Salaar' box office scam through videos and screenshots. (X)
Pan-Indian star Prabhas’ latest box-office release Salaar: Part 1-Ceasefire has been trending on X for the wrong reasons since Tuesday evening, 26 December.
Netizens kept sharing videos that exposed how the Salaar team allegedly showed the morning shows as housefull on the BookMyShow app and other ticket booking apps.
But in reality, all multiplexes were closed during the morning hours.
Following the latest development, the box office collections of Prabhas and Prithviraj Sukumaran-starrer came under the scanner. Netizens wondered if the collections of Salaar: Part 1-Ceasefire were true or just hype to cash in more footfalls.
Hello to @hombalefilms
Yesterday My friend from Delhi buy a ticket of 7am housefull show through your agent In INOX cinema.
Without taking bath & breakfast,he manage to reach at INOX.
But guard says,it’s open on 9am.Please resolve this issue. ✅@bookmyshow#SalaarBoxOfficeScam pic.twitter.com/gutvgLJc74— Trends Allu Arjun 🅰️🅰️ (@rounakdaa008) December 27, 2023
🛑 EXPOSED 🛑#SalaarBoxOfficeScam exposed by #ShahRukhKhan𓀠 fans .. They just showed a sold out ticket in BMS but there isn’t any public in the theatre to go watch #Salaar pic.twitter.com/EVsuNp3GsA
— Hardy (@warakas47) December 27, 2023
The makers of Salaar: Part 1-Ceasefire are also facing allegations of significant box office manipulation with claims of inflating the figures by nearly ₹100 crore!
The controversy was stoked when the official poster indicated a global business of ₹402 crore within three days. However, various trade and entertainment websites, including Box Office India and Pinkvilla, reported the actual figures to be ₹304 crore.
Usually, the variation between official and trade figures for a film is approximately ₹8 to 10 crore. However, in the case of Salaar, this difference is estimated to be around ₹100 crore!
𝑩𝑶𝑿 𝑶𝑭𝑭𝑰𝑪𝑬 𝑲𝑨 𝑺𝑨𝑳𝑨𝑨𝑹 🔥#BlockbusterSalaar hits 𝟒𝟎𝟐 𝐂𝐑𝐎𝐑𝐄𝐒 𝐆𝐁𝐎𝐂 (worldwide) 𝐢𝐧 𝟑 𝐃𝐚𝐲𝐬!#RecordBreakingSalaar #SalaarRulingBoxOffice#Salaar #SalaarCeaseFire #Prabhas #PrashanthNeel @PrithviOfficial @shrutihaasan @VKiragandur @hombalefilms… pic.twitter.com/C8rFGeSs86
— Salaar (@SalaarTheSaga) December 25, 2023
Meanwhile, netizens applauded the makers of Animal for putting up genuine box office numbers without inflating even ₹1 crore, while Salaar: Part 1-Ceasefire makers inflated by a massive margin of ₹100 crore.
This is an unhealthy trend as most people know the real numbers anyway due to many trackers now, one user wrote.
