Filmmakers adopt innovative strategies to woo moviegoers

From foreign tours to free tickets, 'Love Guru', 'Bade Miyan Chote Miyan', and 'Maidaan' have special offers for film lovers.

ByPrakash Pecheti

Published Apr 15, 2024 | 4:02 PMUpdatedApr 15, 2024 | 4:02 PM

Makers dole out special offers on films to woo audiences

Like the way supermarkets provide discounts on goods to encourage customers, filmmakers, too, are tapping into other ways to do business. They are coming up with special offers to attract the audience.

Three films released last week have such special schemes in place.

Producers and marketing teams of these projects have devised new ways to woo audiences to theatres.

The makers of Vijay Antony-starrer Love Guru (a dubbed version of the Tamil movie Romeo) are offering a holiday trip to Malaysia, Kashmir, and Ooty. The filmmakers will select the winner through a lucky dip.

Similarly, the makers of Akshay Kumar’s Bade Miyan Chote Miyan, which was made with a budget of over ₹300 crore, are offering a one-plus-one offer on tickets on the BookMyShow app.

The negative talk following the film’s release last Friday, 12 April, seems to have resulted in dull business.

Meanwhile, the plight of the latest Bollywood release Maidaan, headlined by Ajay Devgn, is not better even though it was praised by both audiences and critics alike.

While critics lauded the flick, the theatres saw quite less attendance. Subsequently, makers put in a buy-one-get-one-free offer on tickets.

This move has had a positive impact on both Hindi films.

According to trade reports, there’s been an increase in the bookings on Sundays. Filmgoers believe the situation would have been worse without these special offers.

This trend is expected to receive a good response from audiences in the coming days. While offering a buy-one-get-one-free deal is not new in Bollywood, announcing foreign tours as a gift is a novel idea in the Telugu film industry.

Interestingly, despite the new releases, the collections for Siddhu Jonnalagadda’s Tillu Square and the Malayalam film Manjummel Boys have been good because of word-of-mouth talk.

Well, such innovative promotional ideas from filmmakers may increase the sales of tickets because attracting audiences to theatres is increasingly challenging for producers. Offering free tickets, discounted snacks, special rates, and other incentives can undoubtedly boost theatre occupancy.

Also Read: Unprecedented mania of ‘Pushpa 2: The Rule’ grips film lovers