Vinita Bhatia is currently the Editor-Startups at Outlook Business, a role she grew into after joining the company as Editor-Corporates & Special Projects. However, her passion for lifestyle, hospitality and culture is what drew her to join The South First as a columnist. During a journalism career spanning over 20 years, she has worked in senior editorial roles with brands including ITP Media's Hotelier India, Network18’s Moneycontrol, Times Group Books, CyberMedia India Ltd, CXO Worldwide, Retail Networks, Economic Times’ ET Edge, FourPlus Media and Oil Asia Journal. Vinita has extensively written on various sectors, including business, enterprise technology, hospitality, retail and lifestyle and has built a strong reputation for presenting facts in an easy-to-read style with an eye for detail.