Pallavi Datta is an Academic Associate at the Centre for Management Communication, IIM-Bangalore. She is also pursuing her PhD in Management from Christ University, where she previously completed her MBA, graduating as the top-rank holder and recipient of a meritorious scholarship. In 2023, she was honored with the Best-Case Study Presenter award at the FIIB Research Conference in New Delhi. Pallavi has published several research papers and case studies in high-indexed journals, including Ivey Publishing.