Brand guru Harish Bijoor’s tips for the health care industry

As the healthcare industry grapples with rapid changes, a powerful force is emerging to drive its future—the Alpha generation.

Born between 2010 and 2025, this tech-savvy, socially conscious cohort is poised to become the largest living generation by 2025.

With their arrival, the expectations of healthcare consumers are undergoing a profound transformation, pushing providers to adapt in ways previously unimaginable.

At the Dakshin Healthcare Summit, organised by South First and TV9 Network, brand guru Harish Bijoor delivered an eye-opening talk on the shifting landscape of healthcare and the critical need for providers to meet the evolving demands of the Alpha generation.