BJP has been making sustained efforts to expand its presence in Tamil Nadu - a State long dominated by Dravidian politics.
Published Dec 15, 2025 | 2:24 PM ⚊ Updated Dec 15, 2025 | 2:24 PM
Piyush Goyal. Credit: x.com/PiyushGoyal
Synopsis: Ahead of the Tamil Nadu Assembly elections, BJP has intensified its preparations by appointing senior Union Ministers to lead its campaign. Commerce Minister Piyush Goyal has been named election in-charge, with Arjun Ram Meghwal and Muralidhar Mohol as co-in-charges, signalling the party’s push to strengthen organisation, alliance coordination and electoral strategy in the State.
With the Tamil Nadu Assembly elections inching closer, BJP has stepped up its organisational efforts by appointing senior Union Ministers as election in-charge and co-in-charges for the State.
BJP national president JP Nadda has confirmed the launch of a new leadership team to oversee the party’s campaign and coordination ahead of the polls.
Union Minister for Commerce and Industry Piyush Goyal has been named the election in-charge for Tamil Nadu. He will be assisted by Arjun Ram Meghwal, Union Minister of State (Independent Charge) for Law and Justice and Parliamentary Affairs, and Muralidhar Mohol, Union Minister of State for Civil Aviation and Cooperation, who have been appointed as election co-in-charges.
The appointments have taken effect immediately.
Goyal is expected to play a pivotal role in coordinating between the BJP high command and the State unit, while supervising booth-level mobilisation, alliance management, and campaign messaging.
BJP has been making sustained efforts to expand its presence in Tamil Nadu – a State long dominated by Dravidian politics.
In recent years, BJP has attempted to project itself as an alternative political force by stressing on development, governance, nationalism and welfare delivery, while capitalising on its position at the Centre.
Alliance dynamics are likely to be crucial in the forthcoming election.
BJP is currently part of the AIADMK-led alliance, although discussions are continuing over seat-sharing arrangements and the possible induction of smaller regional parties.
Experts point that BJP leadership is keen to consolidate anti-DMK votes and improve its seat tally by strengthening coordination with allies and sharpening its campaign narrative.
With the new team in place, BJP is expected to intensify its poll preparations, launch structured outreach programmes and fine-tune its alliance strategy as it seeks to make in roas in the high-stakes Tamil Nadu Assembly elections.
