Surrogate political ads: Civil society for electoral integrity

The letter, addressed to CEC Rajiv Kumar and Election Commissioners urged action ahead of Lok Sabha polls to ensure free and fair elections.

BySouth First Desk

Published Apr 09, 2024 | 9:45 PMUpdatedApr 09, 2024 | 9:45 PM

Election Commission of India (ECI) (Wikimedia Commons)

Civil society organizations have collectively penned a missive to Election Commission, highlighting the unchecked proliferation of online campaigning and surrogate advertisements. Political entities use this content without adequate accountability. This practice skews voter perception and raises questions about fairness and transparency. They want the Code of Conduct to govern the conduct of political actors and digital platforms during election cycles.

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