‘Saliva market’ in healthcare in India: Brand guru Harish Bijoor

As India’s healthcare market is on the brink of transformation, Harish Bijoor 's tips on seizing opportunities and tapping into vast potential.

BySouth First Desk

Published Aug 08, 2024 | 3:00 PMUpdatedAug 08, 2024 | 3:00 PM

‘Saliva market’ in healthcare in India: Brand guru Harish Bijoor

“The healthcare market in India is what I call a ‘saliva market’ — you know, saliva makes you want more and more,” says brand guru Harish Bijoor. This vivid analogy, shared at the Dakshin Healthcare Summit organised by South First and TV9 Network, highlights the immense potential and growing hunger for personalised and innovative healthcare solutions in the country.

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