While intended as an upgrade, many perceive the UCPMP as akin to its predecessor, lacking statutory enforcement.
These guidelines are designed to regulate marketing practices within the Indian pharmaceutical industry. (Creative Commons)
The Department of Pharmaceuticals, under the Ministry of Chemicals and Fertilisers, has introduced the new Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024. These guidelines are designed to regulate marketing practices within the Indian pharmaceutical industry, with a focus on promoting ethical engagement between pharmaceutical companies and healthcare professionals to ensure responsible marketing practices.