The Alpha generation is transforming healthcare, demanding more than just basic care. Brand guru Harish Bijoor on how to adapt to the future.
Harish Bijoor at Dakshin Healthcare Summit speaks about the patient's need of the hour being GPs and how healthcare industry is not meeting it.
As the healthcare industry grapples with rapid changes, a powerful force driving its future is the Alpha generation, born between 2010 and 2025. At the Dakshin Healthcare Summit, organised by South First and TV9 Network in Hyderabad, brand guru Harish Bijoor spoke of the shifting landscape of healthcare, and how providers could meet the demands of the Alpha generation.