Campaigning in Kasaragod and Ashwini’s linguistic advantage

In Kerala's Kasaragod, political campaigns spread across a multitude of languages, including Malayalam, Kannada, Tulu, and Hindi,

BySouth First Desk

Published Mar 21, 2024 | 3:50 PMUpdatedMar 21, 2024 | 3:50 PM

Congress sitting MP Rajmohan Unnithan with a Theyyam performer while campaigning. (Supplied)

Despite minimal chances of her victory in Kerala’s Kasaragod Lok Sabha constituency, BJP candidate ML Ashwini perceives her enthusiasm for languages as a much-needed advantage. Given the region’s linguistic diversity, she begins her address in mother tongue Kannada and effortlessly shifts to Malayalam, Tulu, and Hindi, and a few sentences in English in the urban areas. Language connects, she says.

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