A laggard among OTT entertainment platforms, ‘Aha’ is now up for sale

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BySouth First Desk

Published Apr 20, 2023 | 5:16 PM Updated Apr 20, 2023 | 5:16 PM

Aha OTT platform

Aha, the OTT entertainment platform that is owned by the real estate major My Home Group as well as some big names of the Telugu film industry, is up for sale.

The real estate major, which is helmed by Jupally Rameshwar Rao, also owns TV9, a leading television news channel that operates in several languages across many Indian states — TV9 Bharatvarsh in Hindi, TV9 Kannada, TV9 Gujarati, TV9 Marathi, TV9 Telugu, and TV9 Bangla.

TV9 has its own OTT news platforms: News9 Plus, and Money9.

According to those in the know of developments, Aha — which is dominated by Telugu content — has not been able to make a significant impact in the entertainment OTT space, given the competition among the many existing platforms.

With much bigger, international players like Netflix, Amazon Prime and Disney Hotstar, pumping in thousands of crores of investment, the choice for Aha‘s owners narrowed to either pumping in huge amounts of money to remain relevant, or exiting the space. They chose the latter.

Sources told South First that Aha‘s promoters have already conveyed their desire to sell to interested parties which are examining the proposal to arrive at the right valuation.

A sale may be expected soon.