The primary objective of the campaign is to seek support from the people in a state where Opposition parties hold sway.
BJP president JP Nadda (Supplied)
As part of its groundwork for the upcoming Lok Sabha polls, the BJP-led National Democratic Alliance (NDA) in Kerala is organising an extensive statewide foot march for a month from Saturday, 27 January.
The primary objective of the campaign is to seek support from the people in a state where Opposition parties hold sway before Lok Sabha polls, party sources told PTI in Thiruvananthapuram on Wednesday, 24 January.
BJP president JP Nadda will inaugurate the march in the Kasaragod district on Saturday. The month-long campaign, led by BJP state chief K Surendran, is scheduled to commence from the Thalippadupu ground in the evening.
Titled “NDA Kerala Padayatra”, the foot march would pass through Lok Sabha constituencies in various districts before culminating in Palakkad on February 27, a party statement said here.
Surendran would meet religious and social leaders and cultural icons during the journey and interact with the beneficiaries of various Central schemes.
Besides Nadda, Union ministers and national leaders will inaugurate the padayatra in various districts and address the gathering each day.
The padayatra would cover Kottayam, Alappuzha, and Thiruvananthapuram constituencies on February 9, 10, and 12, respectively and Union Home Minister Amit Shah would inaugurate the march in the state capital, it said.
At least 25,000 people, including those who have made their mark in different fields, would take part in the march in each constituency.
Besides the exhibition of tableaux featuring various schemes implemented by the Narendra Modi government, the march would also witness the release of the development document of the NDA, the statement added.
The march comes amid renewed enthusiasm among party workers, following two consecutive trips by Prime Minister Modi to the southern state where he held two massive road shows — one in Thrissur and another in Kochi — early this month.
Addressing a conclave of women in Thrissur, Modi sounded the poll bugle for the saffron party in the state by highlighting the implementation of promises he had guaranteed.
Despite efforts since the 1980s, the BJP is yet to make significant inroads into the state’s politics, which is dominated by the Congress-led UDF and the CPI(M)-headed LDF.
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