custom-ads

#MyModiStory: Netizens slam campaign as paid PR, highlight Viswanathan Anand’s X posts

Some people highlighted the posts on X by Chess grandmaster Viswanathan Anand, who, in his now-deleted post on X, had "Viswanathan Anand ji" as its first line.

South First Desk

Published Sep 17, 2025 | 12:01 PM ⚊ Updated Sep 17, 2025 | 12:01 PM

The posts by Viswanathan Anand on #MyModiStory.

The posts by Viswanathan Anand on #MyModiStory.

Synopsis: After several celebrities, athletes, and industrialists wished Prime Minister Narendra Modi with the hashtag #MyModiStory for his 75th birthday several people have slammed it as a paid PR campaign. 

After several celebrities, athletes, and industrialists wished Prime Minister Narendra Modi with the hashtag #MyModiStory for his 75th birthday on Wednesday, 17 September, several people have slammed it as a “North Korea-level propaganda”.

Some people highlighted the posts on X by Chess grandmaster Viswanathan Anand, who, in his now-deleted post on X, had “Vishwanathan Anand ji” as its first line.

“The celebrities who never ask the questions of the govt on all the burning issues of the country, today, brazenly doing Modi’s PR with their wretched and possibly fake #MyModiStory are the biggest traitors of India. Well, this has been a rather embarrassing slide,” wrote an X user.

Also Read: On Narendra Modi’s 75th birthday, people recall #MyModiStory

PR campaign gone wrong?

Terming the post as a PR attempt gone wrong, an X user with the handle name Veena Jain wrote: “Vishwanathan Anand simply copied the script received from BJP IT cell through WhatsApp & posted it He forgot to remove “Vishwanathan Anand Ji” initially, deletes it & reposted again.”

Meanwhile, journalist Parth MN slammed the campaign, highlighting the hate that the farmers’ protest had received.

“A whole host of celebrities, athletes and industrialists wishing Modi with the hashtag #MyModiStory This north korea level propaganda is supposedly an organic outpouring of respect for the PM. But farmers’ protest was foreign hand, and criticism of govt is toolkit gang,” he wrote on X.

“Heights of Shamelessness. Modi is doing paid PR and getting celebrities tweet about #MyModiStory. Just observe first tweet deleted by Viswanathan Anand. BJP is providing script to these people to tweet about Modi,” wrote another user.

“Narendra Modi is running paid PR #MYMODISTORY just to wish himself on his birthday. Unreal level of narcissism,” wrote a Congress-affiliated lawyer, Vijay Singh, on X.

Netizens slam Modi

Several others slammed the campaign and Modi, highlighting how he used the names of Pulwama martyrs during an election campaigh.

“This was the moment when I knew that there will never be a more shameless Prime Minister of India. Notice the background of this political rally, he literally printed the pictures of Pulwama Martyrs and used them across states in political rally for votes. This is when I knew I will never have any respect for this man. Share your Modi story,” wrote an X user.

“When Narendra Modi used Pulwama martyrs to ask for votes, I knew that he would prove to be the most shameless Prime Minister in the history of India,” wrote another user.

Also Read: ‘Modi became PM by stealing votes’, says Rahul Gandhi

How the alleged campaigns work

AltNews Co-founder Pratik Sinha, in a post on X, explained with an example how the social media posts or campaigns of BJP-affiliated groups work.

I used to be on a BJP-affiliated WhatsApp group where one day a Google document was shared. It contained a bank of tweets for different people to post. Since the document was public, I was able to edit it and make small changes, like turning ‘Working for middle class is high on the agenda of Modi Government’ into ‘low’,” he wrote.

“I made many such tiny edits. Multiple people, including a Union Minister, tweeted them out as they were. This thread has a few examples. That was 6 years ago. Nothing has changed. All the coordinated tweets on Modi’s 75th birthday today follow the exact same strategy, only now expanded to a much larger base,” he added.

Follow us