Ahead of the 2024 Lok Sabha polls, Congress seeks crowdfunding under ‘Donate for Desh’ campaign

People are invited to contribute the amounts in multiples of ₹138, 'symbolising Congress' enduring commitment to building a better India, the party said.

BySouth First Desk

Published Dec 16, 2023 | 1:04 PMUpdatedDec 16, 2023 | 1:04 PM

Donate for Desh crowdfunding KC Venugopal announced the Congress' new initiative. (Screengrab)

The Congress, inspired by Mahatma Gandhi’s “Tilak Swaraj Fund” in 1920-21, announced on Saturday, 16 December, the launch of its online crowdfunding campaign, “Donate for Desh”.

The party is launching a crowdfunding campaign ahead of the 2024 Lok Sabha elections to take on BJP — the party that has received the highest donations via electoral bonds in the country. The BJP, led by Narendra Modi, is seeking a third term in office.

AICC general secretary (organisation) KC Venugopal announced the campaign and said that it aimed to empower the party in its pursuit of creating an India “marked by equal resource distribution and opportunities for all citizens”.

The inaugural campaign, “Donate for Behtar Bharat”, celebrates the 138-year journey of the grand old party and is set to be launched on 18 December.

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Supporters urged to donate in multiples of ₹138

Supporters of the party are invited to contribute the amounts in multiples of ₹138, “symbolising the party’s enduring commitment to building a better India,” KC Venugopal said.

The party announced that donations could be made through two dedicated channels: the official online portal http://donateinc.in and the Indian National Congress website http://inc.in.

The campaign is set to be officially launched by Congress president Mallikarjun Kharge on 18 December in New Delhi, with the donation link going live simultaneously.

To maximise the outreach, the Congress urged all Pradesh Congress Committee (PCC) chiefs to raise awareness through press conferences and social media.

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To run until 28 December

The online campaign will run until 28 December, the foundation day of the party, after which ground campaigns will be initiated.

These will include door-to-door visits by volunteers, targeting a minimum of ten houses in every booth for contributions of at least ₹138 from each household, said the party in a post on X.

The party also urged all state-level office bearers, elected representatives, District Congress Committee (DCC) presidents, PCC presidents, and All India Congress Committee (AICC) office bearers to contribute a minimum of ₹1,380 each to support the cause.

Subsequently, Venugopal advised all PCC presidents to identify potential donors among party well-wishers and functionaries, aiming for contributions of ₹1,380 or ₹13,800.