Published Jul 11, 2025 | 7:02 PM ⚊ Updated Jul 11, 2025 | 7:02 PM
The latest reductions appear aimed at boosting Grok adoption in India.
United States-based social media platform X has reduced prices for its Premium subscription tiers in India by up to 47 percent, Moneycontrol reported.
The move follows the launch of Grok 4, the latest version of the LLM-powered AI chatbot developed by xAI, X’s parent company.
This is the first time the company has revised prices across all three subscription tiers – Basic, Premium, and Premium+ – since the service launched as Twitter Blue in February 2023.
The Basic tier now costs ₹170 per month or ₹1,700 per year – a 30 percent drop from the earlier ₹244 per month or ₹2,591 annually.
The Premium tier is priced at ₹427 per month or ₹4,272 per year, down 34 percent from the previous ₹650 per month or ₹6,800 a year.
While the priciest plan, the Premium+ now starts at ₹2,570 per month or ₹26,400 per year, down 26 percent from ₹3,470 per month or ₹34,340 per year.
Notably, the price cuts come just seven months after the company raised prices by up to 35 percent in December 2024, citing increased usage limits on Grok AI models.
The latest reductions appear aimed at boosting Grok adoption in India, which is seen as the world’s second-largest market in the Anglosphere.
Since Elon Musk’s takeover and Twitter’s rebranding as X, the platform has undergone drastic, if not chaotic changes to its management structure and revenue model.
It has moved away from an ad-based revenue, following a wave of advertisers leaving due to changes in content moderation and platform policy.
Among Musk’s key decisions was the removal of the legacy verification programme and the introduction of the blue check mark as a paid feature.
Soon after, Musk’s AI venture, xAI, brought out X in an all-stock deal, leading to tight integration between the AI company and the formerly purely social media site.
Most notably, X’s CEO Linda Yaccarino, who was brought in to repair ties with advertisers after a tumultuous year under Musk’s ownership, resigned earlier this week after two years at the helm.
