The findings will set the stage for crucial discussions at the Kerala Cancer Conclave on 28 to 29 June in Thiruvananthapuram.
Published Jun 27, 2025 | 11:33 AM ⚊ Updated Jun 27, 2025 | 11:33 AM
Cancer
A new survey by the Association of Medical and Paediatric Oncologists of Kerala (AMPOK) has revealed a worrying gap between cancer awareness and preventive action in the state. While public awareness about cancer symptoms and risks is commendably high, the majority still shy away from regular screenings and early detection measures.
The survey, conducted between October and December 2024, covered 2,443 adults across Kerala.
An impressive 90 percent of respondents were aware of common cancer symptoms, and 84 percent expressed concern about their own risk. However, a staggering 80 percent admitted they had never undergone a cancer screening.
Interestingly, while 91 percent recognised tobacco and alcohol as cancer risks, only 57 percent identified unhealthy lifestyle habits like poor diet and inactivity as contributing factors.
The survey also flagged popular myths, with 18 percent linking mobile phone use to cancer and 25 percent blaming safe pesticide use.
Financial concerns emerged as the top barrier to treatment, with 73 percent citing cost worries. Awareness about preventive tools like vaccines (15 percent) and genetic testing (29 percent) remained low.
The findings will set the stage for crucial discussions at the Kerala Cancer Conclave on 28 to 29 June in Thiruvananthapuram.
AMPOK hopes to use these insights to push for stronger public education campaigns, affordable screening initiatives, and myth-busting drives across digital and healthcare platforms.
“This survey is a wake-up call,” said AMPOK representatives. “Kerala’s fight against cancer must move from awareness to timely action.”
