First-ever experience centre, Shades of Blue, launches at Alliance Francaise de Bangalore.

Shades of Blue looks to represent the complex lives of India’s blue-collar workforce while highlighting the importance of worker wellbeing.

ByDeeksha Devadiga

Published Jan 19, 2023 | 2:33 PMUpdatedJan 27, 2023 | 2:29 PM

First-ever experience centre, Shades of Blue, launches at Alliance Francaise de Bangalore.

On Tuesday, 17 January, Alliance Française de Bangalore publicly announced its year-long knowledge partnership with the not-for-profit research organisation Good Business Lab.

The Good Business Lab makes a business case for better labour standards for workers across India, Latin America, and North America.

The exhibit, Shades of Blue, is premised on their years-long research but the highlight of the research is the way it is presented for visitors in an accessible and engaging format on the premises of Alliance Française de Bangalore.

Innovative innovation

The exhibition Shades of Blue offers a fresh way for understanding India’s older garment sector and its emerging gig economy, two critical employment drives that constitute a large chunk of the blue-collar workforce.

Shades of Blue attempts to represent the complex lives of India’s blue-collar workforce. (DeekshaDevadiga/
SouthFirst)

Instead of heavy statistics and confusing maths, the research centre has approached a rather innovative way to highlight their study.

They take you through intimate and moving portraits of two workers.

Mansi Kabra, associate director of marketing and transformation at the Good Business lab, told South First, “Our mission is to prove through research that worker well-being is good business and beyond a social imperative there exists an economic imperative to invest in worker well-being.”

The exhibit employs both cloth and denim fabric for a narrative approach. (Deeksha Devadiga/
SouthFirst)

She added: “We do that by showing that investing in worker well-being programs has a return on investment for businesses and that’s why they should think of it, not as like good to do, but you need to do and should make it part of core business strategy.”

Talking about the need for an exhibition, Kabra said, “This exhibition serves the purpose of bringing research to the masses because we think that rigorous research will only fulfil its potential when our work is communicated to the wider world.”

So this exhibit is their way of deconstructing research to make it more palatable and more comprehensible to the common masses.

Details of the event

Christian Randrianampizafy, director of Alliance Française de Bangalore, told South First about the exhibition: “My foremost motive through this exhibition is to expose this research outcome with school and university students. I believe it would help them as well as the social dimension of the situation.”

The official launch of the exhibition is held on Friday, in an RSVP-only event.

The exhibition will officially be open for all visitors from 21 to 31 January (open every day except Sundays and Republic Day) through the entire working day until the premises close at 7 pm.