The trade analysts alleged on their social media handles that 'Kalki 2898 AD' producers were "wilfully putting out fake figures".
Published Jul 19, 2024 | 5:59 PM ⚊ Updated Jul 19, 2024 | 5:59 PM
Makers of 'Kalki 2898 AD' sue trade analysts for posting fake BO online. (X)
Kalki 2898 AD, starring Prabhas, Amitabh Bachchan, Deepika Padukone, and Kamal Haasan, opened to a strong box office debut on 27 June. Now in its fourth week of release, the Nag Ashwin-directed film continues to perform well at the theatres.
According to the makers, the sci-fi thriller surpassed ₹1,000 crore at the global box office. However, a report in Bollywood Hungama stated that Kalki 2898 AD producers sent a legal notice to trade analysts Sumit Kadel and Rohit Jaiswal for their posts on X, where they shared inflated box office figures.
Reports suggest that Sumit Kadel received the legal notice, while Rohit Jaiswal is expected to receive his by 20 July at the latest.
The trade analysts reportedly alleged on their social media handles that the makers of Kalki 2898 AD were “wilfully putting out fake figures” of the film. Further, their regular posts described these box office figures as “slanderous” and accused the producers of being “cheaters”.
The legal notice demands that Sumit and Rohit disclose their sources for the box office figures they claim are accurate.
“They must also provide daily box office collections with a territorial breakdown to support their claims. If they fail to do so within the given timeframe, they will be liable to pay the producers a ₹25 crore fine for spreading false information. This is why they are dubbed ‘samosa critics,'” reports added.
The REBELS OF KALKI are unstoppable! #Kalki2898AD enters 4th week at the global box office…❤️🔥https://t.co/38TOGn78qm#EpicBlockbusterKalki @SrBachchan @ikamalhaasan #Prabhas @deepikapadukone @nagashwin7 @DishPatani @Music_Santhosh @VyjayanthiFilms @Kalki2898AD… pic.twitter.com/Qy5uASOUlE
— Vyjayanthi Movies (@VyjayanthiFilms) July 19, 2024
On its 22nd day, Kalki 2898 AD earned ₹599.12 crore domestically and ₹970.8 crore worldwide, as per Sacnilk.
The film’s rivals, Kamal Haasan’s Indian 2 and Akshay Kumar’s Sarfira (2024) have already been outpaced at the box office, allowing for a continued strong run. However, Kalki 2898 AD may face competition from Vicky Kaushal’s Bad Newz, which was released on Friday, 19 July.
The Hindi version of the Prabhas-starer performed exceptionally by grossing ₹264.3 crore in 21 days.
Kalki 2898 AD surpassed Pathaan (2023), Gadar 2 (2023), and Animal (2023), ranking just behind Baahubali: The Conclusion (2017), KGF: Chapter 2 (2022), and RRR (2022).
The Nag Ashwin directorial is the highest-grossing film in India for the first half of 2024, accounting for 15 percent of the year’s total box office, according to Ormax Media. In a recent video, Amitabh Bachchan expressed his excitement about being part of such a major film, highlighting its significant box-office success.
Meanwhile, Kalki 2898 AD will be available for streaming on Amazon Prime and Netflix by the second week of September.
The KALKI Chronicles Episode 2 is here – Podcast with ASHWATTHAMA ✨
Legendary @SrBachchan and Director @nagashwin7 takes us through the journey of #Kalki2898AD.
– https://t.co/0jgeaI01a4#EpicBlockbusterKalki @ikamalhaasan #Prabhas @deepikapadukone @DishPatani @Music_Santhosh…
— Vyjayanthi Movies (@VyjayanthiFilms) July 18, 2024
(Edited by Y Krishna Jyothi)
(South First is now on WhatsApp and Telegram)
