Pawan Kalyan’s Jalsa becomes most screened special show in Indian cinema

Re-released in over 702 theatres, the remastered 4k version of this 2008 action-comedy netted over ₹2 crore worldwide as of 1 September.

ByY Krishna Jyothi

Published Sep 02, 2022 | 5:39 PM ⚊UpdatedSep 02, 2022 | 8:19 PM

Pawan Kalyan-starrer alsa

Pawan Kalyan-starrer alsa is the most screened special show in Indian cinema. (Supplied)

As renowned Telugu actor Pawan Kalyan celebrated his 54th birthday on Friday, 2 September, his popular hit Jalsa has created a record.

The 2008 action-comedy has become the most screened special show in the history of Indian cinema.

The movie, remastered in 4K quality, is being screened in 702 theatres worldwide since Thursday to mark his birthday.

Interestingly, many actors and technicians from Telugu film industry are also visiting the theatres to enjoy the re-release and the accompanying Pawan Kalyan mania.

Netizens have expressed their excitement with photos and videos showing them shaking a leg to the Jalsa tunes, and the hashtag #Jalsa4kCelebrations has been trending on social media ever since.

The collections generated through these special shows will be donated to the actor’s Jana Sena Party, and also to the bereaved families of farmers in Telugu states who died by suicide in the recent past.

Re-releases are the new in-thing

The remastered version of Pawan Kalyan’s blockbuster hit Thammudu (1999) was screened in many theatres on 31 August in India, US and Australia.

The re-release trend started in Tollywood recently with the worldwide screening of Mahesh Babu’s superhit movie Pokiri (2006) on his birthday (9 August). The special shows are said to have grossed ₹1.73 crore.

But now Jalsa has broken this record by netting over ₹2 crore worldwide as of 1 September.

Similarly, the 4k version of Chiranjeevi’s Gharana Mogudu was also screened on his birthday (22 August).

A trendsetter in Tollywood

jalsa special shows pawan kalyan

Pawan Kalyan’s Jalsa is being screened in over 702 theatres worldwide. (Supplied)

A directorial venture of Trivikram Srinivas, Jalsa was produced by Allu Aravind under the banner of Geetha Arts. It featured Ileana D’Cruz as the lead lady, and Parvati Melton, Kamalinee Mukherjee, Mukesh Rishi and Prakash Raj in key roles.

Devi Sri Prasad composed the music for the film and the album topped the charts for several months when it was released. In fact, the audio rights were sold to Aditya Music for a whopping ₹90 lakh, the highest for a Telugu film at that time.

Devi Sri received the Santosham Best Music Director Award for Jalsa. The film also won the Santosham awards in the Best Film, Best Director and Best Actress categories.

Jalsa started the trend of releasing the first-look poster. Also, popular actor Mahesh Babu did the voice-over for the movie for the first time ever.

Gave a boost to Pawan’s career

In Jalsa, Pawan Kalyan played the role of Sanjay Sahu — a rehabilitated Naxalite. The film gave him a much-needed break after several flops.

Indeed, the actor didn’t register a hit after Kushi (2001), which placed him in the league of superstars in the Telugu film industry.

Pawan Kalyan debuted as a director in 2003 with Johnny, which received critical applause for technical aspects and his direction, but proved to be a disaster at the box office. This was followed by Gudumba Shankar, Balu, Bangaram and Annavaram — all box office duds.

Meanwhile, the actor is currently busy shooting for his upcoming project Hari Hara Veera Mallu. this period action-adventure film is being directed by Krish Jagarlamudi and produced by A Dayakar Rao.

The movie is about the life of legendary outlaw Veera Mallu, who was set with the task of stealing the Kohinoor diamond from the Mughals.

It features Niddhi Agerwal, Arjun Rampal and Nargis Fakhri in key roles. It is tentatively planned for release in all south Indian languages and Hindi on 30 March 2023. The makers launched the teaser (Power Glance) at 10.15 am on 2 September and it is trending with over 27 lakh views and 300-plus likes on YouTube.

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