Producer Dil Raju’s claim that the Vijay-starrer pipped the Ajith-starrer drew criticism from Kollywood trade circles.
Kollywood trade circles are disputing the claims of producer Dil Raju that Vijay’s Varisu beat Thunivu in box office collections within Tamil Nadu and also overseas.
Tirupur Subramanian, president of Tamil Nadu Theatre Owners and Multiplex Association, raised an objection to Raju’s claim that Varisu collected ₹210 crore in seven days.
Subramanian, who controls the majority of screens in Coimbatore, said that Dil Raju exaggerated the figures, given the number of theatres where the two films are being screened.
“Raju gave away the top five areas of Tamil Nadu to Red Giant Movies. Then, how can he be so sure about the collections?” he asked.
The industry circles stated that Thunivu grossed ₹93 crore in nine days, of which Tamil Nadu’s share was ₹91 crore.
Meanwhile, Varisu collected ₹131 crore worldwide for the same period, of which ₹106 crore was from Tamil Nadu alone.
Varisu took a lead over Thunivu in Karnataka and Kerala, where the Tamil prints were screened; the Telugu version earned ₹16 crore and Hindi collected ₹5.84 crore.
Triple ah received your love in 7 days nanba 🔥#MegaBlockbusterVarisu crosses 210Crs+ collection worldwide 😎#VarisuHits210Crs#Thalapathy @actorvijay sir @directorvamshi @SVC_official @MusicThaman @iamRashmika @7screenstudio @TSeries#Varisu #VarisuPongal pic.twitter.com/aVS6vGYhhY
— Sri Venkateswara Creations (@SVC_official) January 18, 2023
In TN Exhibitor Association President #TirupurSubramanian ‘s Popular Sri Sakthi Multiplex, #Thunivu leads #Varisu pic.twitter.com/ZQg9jzTSRa
— Ramesh Bala (@rameshlaus) January 19, 2023
#Thunivu continues in good number of screens for the 2nd week in #Mumbai pic.twitter.com/qAp7DNp5oj
— Ramesh Bala (@rameshlaus) January 20, 2023
Chennai: @Svt_guduvanc added a special show for #Varisu for Day 11 (Saturday).
Both #Varisu and #Thunivu are getting filled out VERY fast.
Grab your tickets soon!
🔥#VarisuPongal2023 #ThunivuPongal2023 pic.twitter.com/q6TEjk8fzl
— Barath Venugopal (@barathmech93) January 20, 2023
Chennai weekend Saturday&Sunday show counts for #Varisu vs #Thunivu captured from BMS app.
Chennai – Major Theatres#Varisu – Total 532 shows with 258 fast filling #Thunivu – Total 507 shows with 201 fast filling#PongalWinnerVarisu
Updated @ 12.30PM pic.twitter.com/vp2beO4KKE
— Rakesh Kumar (@vjsuriyaveriyan) January 20, 2023
Now, the battle seems to have shifted to the OTT platform as fans say that Ajith’s films broke records in viewership.
Ajith’s Thunivu will stream on Netflix from 10 February.
Zee Studios, which co-produced the film along with Boney Kapoor, gave away the OTT rights to the international giant.
Netflix also acquired the streaming rights of Ajith’s forthcoming flick AK62, Dhanush’s bilingual Sir/Vaathi, and Pa Ranjith-Vikram’s Thangalaan.
However, speculations are rife that Varisu will be released the same week on Amazon Prime, which acquired the digital rights of the Vijay-starrer.
Similarly, Vijay’s films are usually telecast on Star Vijay and its sister TV channels.
But, this time, Kalaignar TV — owned by Udhaynidi Stalin, who grabbed five distribution areas for Varisu — is likely to telecast it.
First BIGGEST BLOCKBUSTER Of The Year 2023 Is – #THUNIVU 💥#AjithKumar‘s CRAZY ATTITUDE AND SWAG ..🥳#BlockbusterThunivu pic.twitter.com/fou8W1IcU4
— Zee Studios North (@ZeeStudiosNorth) January 20, 2023