Teaser launch in graveyard, makers give quirky-touch to film promotions

The teaser of this Anjali-starrer will be launched in Begumpet crematorium at 7 pm on Friday, 23 February.

BySouth First Desk

Published Feb 22, 2024 | 6:57 PMUpdatedFeb 22, 2024 | 6:57 PM

geethanjali malli vachindi teaser graveyard

Nowadays, small-budget movies have been innovating promotional strategies to stand out from big-hero flicks. The team of the upcoming Telugu film, Geethanjali Malli Vachindi, surprised everyone by planning a promotional event at a graveyard.

The eerie atmosphere of a cemetery may send chills down the spine, but the team is making no stone unturned in organising a live event.

The 2014 film Geethanjali, starring Anjali in the lead role, was a super hit at the Telugu box office.

As a continuation of that movie, a sequel is being made where the story begins after nearly 10 years.

Kona Venkat, who wrote the story for Geethanjali and also produced it, is now bankrolling the sequel along with MVV Satyanarayana.

Director Siva Turlapati is helming Geethanjali Malli Vachindi.

The film was not much in the news even after the announcement of the shooting. However, the team decided to start the promotion in the most quirky manner. As a part of it, they planned to launch the teaser inside a graveyard, and more importantly during dusk.

The crematorium at Begumpet is the venue for the event to be held on Friday, 23 February at 7 pm.

It seems that the makers of Geethanjali Malli Vachindi also made good arrangements inside the graveyard.

Meanwhile, the teaser launch in the graveyard apparently built up curiosity among the audience.

Netizens started sharing their views on the event. A social media user jocularly commented the devil chief of the cemetery might have received the invitation for the event.

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