The music video also features Shannon K, Indian-American singer and daughter of popular playback singer Kumar Sanu.
Published Jun 19, 2023 | 6:00 PM ⚊ Updated Jun 19, 2023 | 6:00 PM
Uzair Merchant teams up with AI for his latest music album 8th Sin. (Supplied)
At times when Artificial Intelligence aka AI is being implemented through various means to ease ways of living, filmmaker-production designer Uzair Merchant has released his latest music album 8th Sin, in collaboration with AI.
Yes, you read it right! 8th Sin is a music video album made with the help of AI!
The lead pair in ‘8th Sin’. (Supplied)
Uzair Merchant is credited with works like Skyfall (2012), Star Trek: Beyond (2016), Fast & Furious 7 (2015), Deadpool 2 (2018), and Superman and Lois (2021) Television series.
He worked as an art director before moving on to production design in recent years. Then, he fed the footage that he filmed and directed for the music video, along with his script, storyline, and artwork, into the AI system, which then motion-mapped the content and refined it to near perfection.
“The 8th Sin is a multi-dimensional project that explores the uncharted world of immortality through music and AI,” says Uzair Merchant.
A still from Uzair Merchant ‘8th Sin’. (Supplied)
8th Sin represents a groundbreaking approach to creating art where the artist collaborates with artificial intelligence to bring their vision to life.
Quoting Oscar Wilde (“Life imitates Art far more than Art imitates Life”), Uzair Merchant explains: “AI has not been used as a replacement for human creativity, but as a tool to enhance and build upon his original concept in the album.”
Unlike many other AI-assisted projects, which rely on forward generative models, Uzair says that he has taken a reverse approach in this novel attempt.
He goes on to add that the AI-streamlined process, which would normally take weeks, was accomplished in just a few minutes.
“Using words from a book, with artwork, fed into AI, it helped scale the world up. This process was finally completed with the music video getting a motion mapping treatment using all that creative input to visually bring the world to life.”
Uzair Merchant’s 8th Sin features a blend of Arabic and Bollywood musical elements, fused with contemporary hip-hop beats.
AI music album ‘8th Sin’. (Supplied)
It brings together Arab artists and Bollywood talents for a unique collaboration and is shot in Vancouver by bKREATIV Productions and KRi8LABS.
Uzair created 8th Sin in collaboration with Qatari rapper Saad Al-Suwaidi, celebrity host/actor Abood Afro, and Qatar-based producer-manager Waleed Maisery.
It also features Shannon K, Indian-American actor/musician and daughter of the playback Bollywood singer Kumar Sanu. Shannon is making her Bollywood debut with the upcoming film Chal Zindagi.
Uzair’s previous work Black Rose (2021) was also part of the Kri8verse franchise.
8th Sin is more than just a soundtrack; it is a revolutionary musical experience.
The makers state that the music video is an eclectic fusion of the East and West that truly celebrates the beauty of diversity all put together in the heart of Vancouver, Canada. “It is a powerful reminder that art can inspire a world that is more inclusive, compassionate and connected,” Uzair signed off.
