The collaboration aims to boost digital sales and customer experience in the e-mobility era.
Published Oct 26, 2023 | 7:30 PM ⚊ Updated Oct 26, 2023 | 7:30 PM
EV charger. (iStock)
Infosys, a global leader in next-generation digital services and consulting has signed a five-year collaboration with automotive marquee smart Europe GmbH. The contract is to refine its Direct-to-Customer (D2C) business model in Europe. The collaboration aims to provide enhanced customer experience, data-driven personalization and engagement for three aspects. The existing model smart #1, the newly announced smart #3, and other upcoming all-electric models from the iconic brand.
Through this partnership, the online EV buying experiences is expected to see a robust sales. Besides, it will also help in applying state-of-the-art Machine Learning (ML) models to accurately forecast sales and aftersales demand.
To enable smart Europe GmbH derive exceptional value from software, data, and cloud investments, Infosys will leverage its technical expertise. A design thinking-led consulting approach will be adopted.
Infosys will help smart Europe GmbH redefine the online EV buying experience and apply state-of-the-art Machine Learning (ML) models. (iStock)
“We are pleased to have Infosys as our partner on this journey. Infosys’ strong leadership commitment backed by its ability to drive end-to-end application development and maintenance with efficiency and effectiveness, will help us boost our operational performance and user experience,” said Dirk Adelmann, Chief Executive Officer, smart Europe GmbH.
Infosys will also help smart Europe GmbH to efficiently sell electric vehicles across 15 European countries. This will be through a D2C sales approach by end-to-end ownership and accountability.
“We are delighted to deliver our cutting-edge technologies. Leveraging a blend of our expertise in the domain and strong regional presence, we will help smart Europe GmbH fast-track the adoption of cutting-edge digital solutions. The success of this engagement will be a real game changer for both smart Europe GmbH and Infosys in the electric mobility era,” said Jasmeet Singh, EVP and Global Head of Manufacturing, Infosys.
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