YSRCP tests waters with ‘Jagananne Maa Bhavishyatthu’, arguably largest door-to-door political campaign in India

Around 7 lakh grassroots YSRCP workers are said to be reaching out to all households in Andhra Pradesh over two weeks for this campaign.

BySNV Sudhir

Published Apr 09, 2023 | 2:11 PMUpdatedApr 09, 2023 | 2:12 PM

YSRCP activists during the Jagananne Maa Bhavishyatthu campaign. (Supplied)

The members of the ruling YSRCP — right from booth-level workers to elected representatives like MPs and MLAs — have been busy in Andhra Pradesh since Friday, 7 April, with the “Jagananne Maa Bhavishyatthu”, which is being called the most extensive door-to-door campaign by any political party in the country.

After the YSRCP witnessed consecutive setbacks in the MLC polls in graduates segments and under MLAs category, the new campaign appears to have been infusing a much-needed impetus to the ruling party.

Over the last two days, YSRCP leaders have been busy visiting households, pasting stickers, and asking the beneficiaries of various government schemes to give missed calls.

On the campaign trail

Jagananne Maa Bhavishyathu is a mega survey, where close to 7 lakh grassroots workers are said to be reaching out to all 1.65 crore households in Andhra Pradesh over two weeks from April 7 to April 20 covering the entire 5 crore population.

These 7 lakh grassroots workers consist of a wide network of newly appointed Gruha Sarathis and ward sachivalayam convenors who have been tasked with conducting the door-to-door mega survey.

“Never in this country has any political party dared to go in public and seek a review of its performance. We are confident of our work and the people’s support and so we will present you the result of this mega people’s survey when the campaign culminates on April 20,” said MLC Marri Rajasekhar.

The groundwork for the campaign kickstarted a few months ago. The YSRCP strived to bring all the important stakeholders on a single platform.

All the grassroots soldiers were directly in contact with the party’s central office, regional coordinators, and MLAs for the last three-four months.

They underwent mandal-wise training in mission mode where they were taught how to conduct public connect programmes effectively.

“I congratulate all the 7 lakh YSRCP grassroots cadre for participating in this extensive campaign. We are transparent and confident of exemplary support from people in this mega survey that we are undertaking,” Rajya Sabha member Alla Ayodhya Rami Reddy said.

“We will share the results of the survey with all on April 20,” said Education Minister Botsa Satyanrayana.

The campaign details

The four key elements of the campaign:

  • Past Vs. Present Pamphlet comparing YSRCP & TDP regime
  • Praja Maddathu Pusthakam: A survey questionnaire for feedback
  • Door and mobile stickers
  • Missed call to 8296082960

The comparison pamphlet:

The aim of the pamphlet is to reach out to every household and showcase how the standard of living in the state has improved, compared to what it was during the TDP regime.

Praja Maddathu Pusthakam:

Post pamphlet distribution, the cadres are expected to conduct a survey through Praja Maddathu Pusthakam — a five-point questionnaire — wherein people will be asked if they trust Chief Minister YS Jagan Mohan Reddy for their future. This survey will be done irrespective of caste, religion, and region.

JMB Stickers & Missed Call campaign:

Those who express their satisfaction with Jagan’s government will be given a receipt. Then, Gruha Saradhis will paste door and mobile stickers of Jagan with the permission of the households.

After the households give a missed call on 8296082960 and pledge their support to Jagan, they will get a message.