TTD said that the unauthorised use of the GI tag not only constitutes a legal infringement but also compromises the spiritual sanctity of the offering.
Published Jun 06, 2025 | 7:43 PM ⚊ Updated Jun 06, 2025 | 7:44 PM
Tirupati Laddu. (X)
Synopsis: The Tirumala Tirupati Devasthanams has issued legal notices to online vendors, including PushMyCart and Transact Foods, for the unauthorised use of the Tirupati Laddu Geographical Indication tag. TTD said the unauthorised use of the branding not only constitutes a legal infringement but also compromises the spiritual sanctity of the offering.
In a firm move to protect the intellectual property of the Tirupati Laddu, the Tirumala Tirupati Devasthanams (TTD) has initiated legal proceedings against several entities allegedly misusing the name for commercial gain.
Legal notices were issued through Sahadeva Law Chambers to multiple online platforms and vendors, including PushMyCart (Mahita LLC) and Transact Foods Limited.
The notices pertain to violations under the Geographical Indications of Goods (Registration and Protection) Act, 1999, under which Tirupati Laddu is a protected Geographical Indication (GI).
These entities have been accused of unauthorised use of the “Tirupati Laddu” name and of misrepresenting their offerings as being associated with the Tirumala temple.
TTD said that the unauthorised use of the GI tag not only constitutes a legal infringement but also compromises the spiritual sanctity of the offering.
Speaking on the development, TTD Executive Officer said, “The Tirupati Laddu is not just a product, but a sacred prasadam with deep spiritual and cultural value. We are committed to taking all necessary legal steps to prevent its misuse and to protect the trust of crores of devotees worldwide.”
The laddu is prepared exclusively inside the Tirumala temple, under the strict supervision of TTD, following a sanctified process that has been passed down through generations.
Responding to the notice, PushMyCart acknowledged receipt and, as a gesture of goodwill, has taken down the infringing product listings pending legal review.
Several other vendors have similarly removed listings after TTD’s action.
This is among the first instances in India where a temple offering protected under GI law has been defended through formal legal channels on international platforms.
(Edited by Dese Gowda)
