High-tech crowd control, security and 8 lakh laddus a day: Tirumala readies for Brahmotsavams

Andhra Pradesh Chief Minister N Chandrababu Naidu will present pattu vastrams (silk robes) to Lord Venkateswara on behalf of the state government on the opening day. 

Published Sep 17, 2025 | 6:00 AMUpdated Sep 17, 2025 | 6:00 AM

High-tech crowd control, security and 8 lakh laddus a day: Tirumala readies for Brahmotsavams

Synopsis: The Tirumala Tirupati Devasthanams Trust Board has finalised elaborate arrangements for the annual Salakatla Brahmotsavams of Lord Venkateswara at Tirumala, to be held from 24 September to 2 October. It announced crowd management measures including satellite tracking with ISRO support, traffic restrictions, suspension of special darshan categories, preparation of eight lakh laddus daily, and additional security measures. The board also has cleared new projects including temple construction in Dalit localities across Andhra Pradesh.

The Tirumala Tirupati Devasthanams (TTD) Trust Board is making elaborate arrangements for the upcoming Salakatla Brahmotsavams of Lord Venkateswara, scheduled from 24 September to 2 October.

TTD chairman BR Naidu and Executive Officer Anil Kumar Singhal, speaking to the media after a meeting of the trust board on Tuesday, 16 September, said the board had decided to ensure hassle-free and seamless arrangements for the lakhs of devotees expected in the renowned hill shrine.

The Brahmotsavams will begin with Ankurarpanam on the evening of 23 September and the ceremonial Dwajarohanam on 24 September between 5.43 pm and 6.15 pm, at the auspicious Meena Lagnam.

Andhra Pradesh Chief Minister N Chandrababu Naidu will present pattu vastrams (silk robes) to Lord Venkateswara on behalf of the state government on the opening day.

Later that night, he will take part in the Pedda Sesha Vahanam procession.

On 25 September, the Chief Minister will inaugurate the much-awaited PAC-5 Srinivasa Nilayam, a pilgrim amenities complex designed to accommodate nearly 10,000 pilgrims with modern waiting halls, dining facilities, restrooms, and Anna Prasadam counters.

He will also release TTD’s 2026 calendars and diaries.

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Satellite tracking and crowd management

For the first time, TTD will use satellite technology in partnership with ISRO to estimate devotee footfall during the nine-day festival.

Extensive floral decorations, deity arches, giant LED toranas, and large screens across Tirumala will provide a spiritual spectacle.

Special darshan privileges for the differently abled, elderly, NRIs, and parents with infants will be suspended during the Brahmotsavam days. Break darshan will be restricted to protocol dignitaries.

To meet demand, around eight lakh laddus will be prepared daily. On Garuda Seva day (28 September), over four lakh buttermilk packets will be distributed.

Traffic restrictions will also be in place. Two-wheeler movement to Tirumala will be banned from 9 pm on 27 September to 6 pm on 29 September.

The Alipiri and Srivari Mettu pedestrian routes will remain open round the clock on 28 September.

Additional CCTV cameras will cover congested areas, and children will be given geo-tagging wristbands to prevent them from getting lost.

An uninterrupted power supply has been assured. High-definition live streaming of all vahana sevas will be telecast worldwide.

Exhibitions of fruits, flowers, and photographs will also be organised for pilgrims.

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Board clears raft of new projects

The board’s Tuesday meeting was attended by board members Jyothula Nehru, Vemireddy Prashanti Reddy, MS Raju, Panabaka Lakshmi, Narsi Reddy, Sadashiva Rao, Janaki Devi, Janga Krishnamurthy, Shanta Ram, Suchitra Ella, Rangasri, and others.

During the meet it also approved several new projects, including:

  • A Lord Venkateswara temple on seven acres at Kolikoppa village, Belagavi district, Karnataka, to be built with Sri Vani Trust funds.
  • ₹7.20 crore sanctioned for the construction of rajagopuram, mukhamandapam, jewellery for Sri Subrahmanya Swamy, and other amenities at Ananthavaram in Guntur district.
  • ₹5.73 crore allocated for upgrading the pushkarini, rajagopuram, and kalyana mandapam of Sri Pattabhirama Swamy temple at Valmikipuram in Annamayya district.
  • ₹1.50 crore sanctioned for the reconstruction of Sri Lakshmi Narasimha Swamy temple pond at Tarigonda in Chittoor district.
  • Acceptance of a land parcel worth ₹89.54 lakh at Kaza village in Mangalagiri mandal, Guntur district, donated by philanthropists Badri Venkata Reddy and Badri Vishnuvardhan Reddy.

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TTD approves construction of temples in Dalit localities

In a major social reform step, TTD has approved the first phase of construction of 1,000 temples in Dalit localities across Andhra Pradesh, following Chief Minister N Chandrababu Naidu’s directive.

The plan includes temples with sanctum, mandapam, idols consecrated as per Agama Shastra, and basic amenities. Priests from Dalit communities will be trained through TTD’s archaka programmes.

The initiative aims to ensure religious inclusion, equality in worship, and cultural integration for marginalised communities.

TTD chairman BR Naidu issued a stern warning against spreading misinformation about TTD.

“Any deliberate attempt to tarnish the institution’s reputation will invite criminal cases under applicable laws,” he said.

(Edited by Dese Gowda)

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