Using the media, Ramoji Rao dictated the course of the state's history like no media baron had ever done.
Cherukuri Ramoji Rao remained an invisible force throughout his life, influencing the destiny of AP. The media baron’s death on 8 June, brought down the curtain on an important chapter in AP’s history. He wore several hats and built a large empire. His association with TDP was strong and was like the de facto CM when it was in power.