Vijay’s Varisu registers pre-theatrical business of Rs 271 crore!
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By Latha Srinivasan
November 17, 2022
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Director Vamshi Paidipally has assured that
Varisu,
set to hit the screens on 12 January, will be an action-packed entertainer.
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Apart from Thalapathy Vijay and Rashmika Mandanna as leads, the film has a host of actors like Khushbu, Sangeetha and Jayasudha.
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Thaman S scored the music for the movie, his first Vijay film ever. The first single “
Ranjithame
” is already a superhit.
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Dil Raju’s production venture has created quite a buzz, of late, for the pre-theatrical business it garnered.
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According to trade sources,
Varisu
’s theatrical rights for Tamil Nadu have been sold for a whopping ₹70 crore.
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The theatrical rights overseas, for Kerala, and Karnataka have sold for ₹35 crore, ₹6.5 crore and ₹7.5 crore, respectively.
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The dubbed Hindi version of
Varisu
is said to have been sold for ₹32 crore to Goldmine Films.
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Varisu
is reported to have done business with Sun TV for ₹50 crore and Amazon Prime for ₹60 crore.
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Adding to this tidy sum, the audio rights have been sold to T-Series for ₹10 crore.
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Thus,
Varisu’s
pre-release business has been put at a whopping ₹271 crore!
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The movie has been largely shot in Chennai, Hyderabad and Visakhapatnam with the action scenes primarily at Visakhapatnam Port.
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