Kerala, TN box offices demonstrate that content is king, not superstars

Entertainment By Ayyappa Prasad November 15, 2022 Read the article

Two small-budget movies have been rocking the Kerala and Tamil Nādu box offices for the past two weeks.

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Vipin Das’s Jaya Jaya Jaya Jaya Hey in Malayalam, which deals with the issue of domestic violence humorously, has earned ₹21 crore in 17 days.

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This plot caught the imagination of women to such an extent that a former woman minister of the Left Front came out in praise of the lady protagonist.

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In Tamil, Love Today earned ₹35 crore in its 11-day run. The only selling point was the director and lead actor, Pradeep Ranganathan.

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Mukundan Unni Associates, starring Vineeth Srinivasan, is showing signs of turning into a blockbuster having made ₹1 crore in three days.

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