Katraar: AR Rahman announces digital platform to promote new talents and technologies

Entertainment

By Ayyappa Prasad

January 7, 2023

AR Rahman announced the launch of a new digital platform, Katraar, coinciding with his birthday on Friday, 7 January.

Entertainment

Katraar aims at bringing the power of Web 3.0 with digital collectibles (unique digital items that can be shared, created, bought and sold on Instagram) and Metaverse.

Entertainment

“The platform helps to bring new talents and emerging technologies to limelight and create direct revenues. It helps bridge the new and the old besides creating opportunities for talented people.”

Entertainment

As part of the project, Rahman is working with HBAR Foundation to bring in NFTs in music, art, and storytelling.

Entertainment

Rahman will publish some of his exclusive works through Katraar. The platform will also host many international productions.

Entertainment

Obeli N Krishna’s Pathu Thala starring Simbu, Gautham Karthik and Priya Bhavani Shankar is the next big project for Rahman.

Entertainment

The last time Rahman teamed up with Krishna was for Sillunu Oru Kathal (2006), a musical hit featuring Suriya, Jyothika and Bhumika.

Entertainment