Audiobooks and discounts at Hyderabad Book Fair look to entice readers

Telangana By Arkadev Ghoshal December 29, 2022 Read the article

At a time when the common refrain is people are reading less, the ongoing Hyderabad Book Fair is an active effort to reverse the trend.

[{"selector":"#anim-8860fd2a-3d41-442b-bd4f-ddcf07294759","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f08d67a0-2ddd-4085-80ce-ab1c276307a8","keyframes":{"transform":["translate3d(0px, 42.39646%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f0883ac-270b-45e7-aedd-20acc6b55207","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5ce2bc5-788c-420b-9839-31fcbf81ca43","keyframes":{"transform":["translate3d(0px, 157.29402%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f4f5709-84f2-4cbe-9860-ea274518258d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-33.236470934864926%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Telangana Read the article

The result is the introduction of audiobooks and deep discounts on books, and even bulk selling!

[{"selector":"#anim-baa52699-92e7-4e9b-a22d-af40d017b0bb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d238c47-48e0-424e-9baf-45139fc48df4","keyframes":{"transform":["translate3d(0px, 38.26991%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f63f636-a8be-4550-bc70-46477a8737af","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-090b517c-c301-4a68-84a9-446c679dfbeb","keyframes":{"transform":["translate3d(0px, 171.37476%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a484afc-d352-4eed-8c39-321e46de4da2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-40.699404648130475%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Telangana Read the article

The books themselves range from new to old, from novels to non-fiction, from children’s literature to self-help tomes.

[{"selector":"#anim-d66f5240-70da-4d5b-8e58-08ccc463b8a2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c367c346-4939-4f62-8051-5cb83fa8f0fa","keyframes":{"transform":["translate3d(0px, 42.39646%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3de3b7d0-06b6-4555-8e40-92b5b3388166","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84649a70-743c-4957-98a9-0efc8844463f","keyframes":{"transform":["translate3d(0px, 157.97428%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b65b2433-4f7a-4357-93b3-a3ec82f75d3c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Telangana Read the article

The single stall that is selling audiobooks — or rather access to them — is Dasubhasitam. What’s more, the audiobooks are all in Telugu.

[{"selector":"#anim-d0efb89a-4d42-4780-bdae-9f453122ead8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b4e903d-5206-4a89-81b0-bc97b19c224a","keyframes":{"transform":["translate3d(0px, 43.77197%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a246b6b1-a4fa-4621-a4ca-0f8a6d705061","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6907f4e-1671-4d67-b3f9-c1bcf39aa0b0","keyframes":{"transform":["translate3d(0px, 155.25319%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee442e6b-b15b-497d-aee0-f234ae6041e1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-28.90624987200394%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-706fc96e-af5b-4501-8547-6d299ec6d2c4","keyframes":{"transform":["translate3d(-108.85714%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9b4442a-cd42-471b-8dcb-fe3e5fac0766","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16282e52-7b2d-4762-b4ae-49bbb1146682","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Telangana Read the article

Founded in 2017, Dasubhasitam has a repository of hundreds of books and it has three new releases every Friday.

[{"selector":"#anim-1d1a38f2-73a9-4920-bcf3-90c11951deac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13390842-aee4-4de9-8dba-7bda07a2c840","keyframes":{"transform":["translate3d(0px, 42.39646%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c77c016a-99c9-439f-a901-ae177e4d5258","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aeca3e3a-a577-46ad-b86e-8970a8a1bae9","keyframes":{"transform":["translate3d(0px, 172.22226%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b302e0c6-7710-4e20-803f-3cd4d386eb9f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Telangana Read the article

There is a range of discounts that publishers and booksellers are offering all across the fair.

[{"selector":"#anim-fae0b956-fc1d-433c-b4d8-8ab5f500203f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ee97d49-c5e6-49d8-a9f1-4f037bef31a4","keyframes":{"transform":["translate3d(0px, 41.02094%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b0fc7f8-ec55-4a7a-acaf-b58085720e10","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dcc33728-09c3-4580-ac9e-66770273bfed","keyframes":{"transform":["translate3d(0px, 176.45954%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-75fe6410-d975-4858-90b8-0b935e8c8ff5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-28.90624987200394%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-28f8856a-af49-4027-bcd1-7b1d81219994","keyframes":{"transform":["translate3d(-104.64191%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f36c45d4-fb4e-42bc-b1a2-993d0009efb1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40a6e59e-5cc1-4b66-9947-91da2637f88e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Telangana Read the article

The fair itself urged sellers and publishers to give a minimum of 10 percent discount on books.

[{"selector":"#anim-795e0e39-ee4a-45ac-82d9-c9a2b24efe26","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca7633f8-c1c2-4b55-8b37-d80491b243a2","keyframes":{"transform":["translate3d(0px, 41.02094%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7be27ee-f6c2-4aaa-87df-e8b4acfc3fdf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-178c7dcf-4096-4fa6-83df-e91b16074efb","keyframes":{"transform":["translate3d(0px, 176.45954%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38ee95ac-09f5-46a3-ae07-095f9700d04c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-4.854910628954994%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b35e62db-30b7-4040-a0d6-bf2c355096c8","keyframes":{"transform":["translate3d(-104.49735%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db0adb8b-36c1-468a-8fa5-2810051c893c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce77287a-5f52-49a0-99c4-9ea3d57702ef","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Telangana Read the article

After all, the event was making a return after two years of the Covid-19 pandemic and the resulting lockdowns and restrictions.

[{"selector":"#anim-31176461-88a6-4d71-aa2b-ee72edf2f101","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-024f505f-739b-42b0-8dd0-e87f4cdd3922","keyframes":{"transform":["translate3d(0px, 43.77197%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8bf2c92b-2100-4f3a-95f4-907eab439f46","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2235ac9-ac6d-4bf1-b0a1-5fec8b49ac0b","keyframes":{"transform":["translate3d(0px, 155.25319%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68d3b310-36e3-41f2-a610-985e325fa14c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-48.62373592399135%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Telangana Read the article

Mohammed Sadiq Pasha, the public relations officer of the Hyderabad Book Fair, said the discounts were helping the stakeholders sell more books.

[{"selector":"#anim-d7c9d248-c694-44e6-8c88-7ee64b881649","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9c9aab1-d952-493b-8693-e0f79475b770","keyframes":{"transform":["translate3d(0px, 43.77197%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e1f646c-c940-4f6c-8644-61b231324c11","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7d27cbab-ee56-42f0-8d6d-dc8cea1cd9dc","keyframes":{"transform":["translate3d(0px, 155.25319%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86a93138-2b89-462f-810a-211c791d98ae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-32.5129852272492%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Telangana Read the article

The response seems to commensurate with the efforts being made.

[{"selector":"#anim-e9c8f8be-45be-4bb8-b408-3c82a57cbfa3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a47dce5d-7989-475f-b4ff-e50744ac0308","keyframes":{"transform":["translate3d(0px, 34.14336%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ee48f5a-15fd-4020-b16a-4604ba40301d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-393ce64b-5d42-4b80-8d10-150dda173541","keyframes":{"transform":["translate3d(0px, 186.91358%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1699680-803f-4469-ae5e-6ee6f0743732 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.273343247725425%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Telangana Read the article