As ‘World Famous Lover’ haunts Vijay Deverakonda, fans bat for their favourite actor

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By Prakash Pecheti

06/09/2023

Directed by Kranthi Madhav, World Famous Lover tanked miserably when it was released in February 2020. With a budget of ₹35 crore, it left a hole in the pockets of producers.

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Senior producer KS Rama Rao of Creative Commercials faced an even more serious financial mess following the debts. He had to mortgage his house.

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A tweet from distributor Abhishek Nama, the producer and founder of Abhishek Pictures, ruffled a few feathers in the industry on Tuesday, 5 September.

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The media reports claimed that Abhishek Nama placed a proposal before the actor stating that he should sign a movie with him to recover the losses.

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Fans came in support of Deverakonda and questioned why an actor should pay for the losses of a producer. Interestingly nobody from the industry has written in support of the actor.

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Yesteryear stars like Superstar Late actor Krishna and Rajinikanth, too, faced such bitter situations. But, the broader understanding of movie making made them more pragmatic.

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Both actors and investors (producers) would protect each other. If a producer suffers a loss, the actor would promise him to do a film and forgo his remuneration if required.

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Though Vijay Deverakonda is a producer, technically, he has barely found a grip. Compared to the stars, he is not so financially off to forgo a film’s remuneration.

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