Word-of-mouth helps Kerala BO have sleeper hits

Movies By Arjun Ramachandran 28/12/2023 Read the article

In 2023, more than 200 Malayalam movies were released in theatres. Around 160 films hit the screens until July, and the success ratio was pretty low.

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Meera Jasmine and Narein’s Queen Elizabeth was released on 29 December with Neru, Salaar-The Cease Fire and Dunki which have had their share in the Kerala Box office.

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Mammootty’s Kannur Squad, and Kaathal-The Core became a phenomenal hit and gave new hope to the industry to make more films on bold subjects.

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RDX was a delightful victory; it beat King of Kotha and Ramachandra Boss & Co. Family audiences thronged theatres to watch RDX as word of mouth helped it.

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After the Covid-19 pandemic, there was no scope for average films. Either it’s a hit or a flop says a Kochi-based exhibitor.

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The box office success was meant for films with a wow factor, high-octane fight scenes, and comedy. Content-driven films did not have a good time at the box office in 2023.

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The Kerala High Court coined a new term — review bombing — after several petitions were filed about the attempts made by some reviewers to malign films.

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Non-Malayalam films fared well too with Vijay’s Leo (2023), Shah Rukh Khan’s Jawan and Pathaan, and Ranbir Kapoor’s Animal did very well as well.

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