Why is NAPi accusing McDonald’s of greenwashing?

Health By Sumit Jha Sep 8, 2024 Read the article

Greenwash is a deceptive marketing practice where companies present misleading information about the benefits of their products or practices.

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Nutrition Advocacy in Public Interest–India (NAPi), has accused McDonald’s of greenwashing by enhancing the company’s image while continuing to undermine public health.

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NAPi’s allegations came after McDonald’s India (West & South) launched millet-based buns in collaboration with CSIR-Central Food Technological Research Institute (CSIR-CFTRI).

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The fast-food chain stated that the Multi-Millet Bun has incorporated the richness of five nutrient-dense millets — bajra, ragi, jowar, prose, and kodo, both major and minor varieties.

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Meanwhile, NAPi reiterated that the partnership with CSIR-CFTRI was an attempt to greenwash the company’s image while continuing to undermine public health.

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In its statement, NAPi also argued that the marketing of the product was misleading, especially when it promoted “real food.”

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NAPi stated that despite the addition of millets, the bun remained an ultra-processed food product (UPF) due to other ingredients.

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