Why educated men fall for footpath ‘jadi-booti’ cures for sexual health

Chetana Belagere Nov 25, 2025 Health

[{"selector":"#anim-73322338-90f9-41d5-9bc2-dcac602858ea [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.801470477807324%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Health In Bengaluru, a pavement “Ayurvedic guru/baba” selling sexual virility potions has managed to con a software engineer out of ₹48 lakh. Read the article

[{"selector":"#anim-a8eb09ba-7a99-4108-9d6b-44f6da586617 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Health The case, now under police investigation, lays bare a disturbing paradox: The educated elite still falls prey to age-old fears, whispered myths, and miracle cures sold under a tarpaulin sheet. Read the article

[{"selector":"#anim-43c22ed6-04da-46a1-b13d-83c1c9fc2283 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.241219447317746%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Health The footpath tents selling “sexual power” tonics are easy to dismiss as relics of bygone India, the kind most people assume only the uninformed would approach. Read the article

[{"selector":"#anim-ebc82df1-07e2-4e26-aaf7-b070eaac51f5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.499999772451451%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Health Experts said sexual health carries a level of stigma unmatched by any other condition. Men hesitate to seek help for erectile issues or premature ejaculation. Read the article

[{"selector":"#anim-11f6fa3c-b9b7-4ca2-90d2-6875f6868b82 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.40624988717385%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Health The fear of being recognised at a clinic often outweighs the fear of consuming unknown substances. Read the article