Why cosmetic procedures are on the rise in Tollywood

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By Y Sunita Chowdhary

11/04/2023

Cosmetic surgeries, implants, and Botox are catching up fast in the Telugu film industry. They seem to have become almost a necessity.

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Most actors lead highly stressful lives due to long work hours and irregular shoot timings, which usually result in anxiety and intense mood swings.

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This takes a heavy toll on their looks, especially in the case of heroines whose career span is quite short when compared to their male counterparts.

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“Most of them are popping antidepressants and working on their physical attributes to gain confidence,” an associate director told South First.

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Cosmetic clinics are signing up high-profile actors to get some cosmetic changes to their bodies to extend their careers by a few years. 

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Only a few actors can afford to get them done and repeat the process because it’s, after all, a costly affair!

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In the case of heroes, most of them suffer from genetic baldness. Some of them do get hair transplants done and a few of them use imported wigs and patches.

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A makeup artist, on condition of anonymity, explained that most heroes employ permanent hair stylists so that their info isn’t leaked.

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Do fuller lips, a perfect jawline or a curvaceous derriere help an actor get brownie points in his/her career? “Of course, yes,” says a talent manager.

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