WHO asks for increase in tax on carbonated cola drinks

Health By Sumit Jha 08/12/2023 Read the article

“The situation is alarming. Our study reveals the enormous burden of non-communicable diseases (NCDs) across the country. There is an urgent need for intervention strategies.”

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This is what noted diabetologist Dr V Mohan, said while announcing the results of a unique, comprehensive, and historical study funded by the ICMR-INDIAB in June this year.

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This study focused on the fast rate of development in India, and the increase in consumption of alcohol and sugar-sweetened beverages (SSBs), which leads to NCDs.

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The World Health Organisation (WHO) has called on countries to raise taxes on alcohol and SSBs, as globally 2.6 million die from the former and eight million people die from the latter.

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“Taxing unhealthy products creates healthier populations. It has a positive ripple effect across society.” Says Dr Rűdiger Krech from the WHO.

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“In India SSBs are more responsive to price changes compared to products like tobacco,” Kochi-based health economist Rijo M John added.

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“The absence of tax increases is a pivotal factor contributing to the sustained affordability of these products.”

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Unlike the pre-GST era, the current tax rates on these products have remained unchanged for the six years since the introduction of GST,” noted Rijo.

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