Revanth Himatsingka, aka FoodPharmer, is a rare shopper, who reads the label. The habit has made him take on food conglomerates, forcing them to change their habits.
Himatsingka threw a challenge, to read the labels before purchasing any product. He rallied celebrities, CXOs, cricketers, doctors, nutritionists, and movie actors to encourage Indians.
“Even while they say the products are ‘100 percent healthy’, they don’t specifically list the harmful preservatives and additives in the front of the product but conceal it in fine prints.”
“The campaign will bring to the fore all such products besides ensuring people are well informed before they make a choice to buy a pack of any such harmful product,” he added.
In its recent dietary guidelines for Indians released on 8 May, the ICMR cautioned people that the information provided on packaged food labels could be misleading.