Some of the store’s prized products include Karnataka’s famed Channapatna toys and the world renowned Villianur terracotta from Puducherry, among others.
“Geographical Indication on a product means that it is unique and special to a particular geographical region and exhibits unique characteristics,” Nalina, the store manager says.
“Since 2016, our team has been travelling from Kashmir to Kanyakumari creating a supply chain. Now we have about 350 artisans, weavers and farmers with us.” she shares.
“These products are identified by the government of India and are not replicable. You will not get the same product with the same quality and authenticity anywhere else.”
“In each state, we have recruited 2-3 people to ensure the quality and traceability of the products. We pay the GI panchayats in advance so they can start work on our orders.”