The Rs 10-30 lakh bubble: What young doctors do for Insta fame

Sumit Jha

Nov 13, 2025

Health

Health

It is shocking, but true — and it’s all about making a quick buck and fame! Some young dermatologists are earning between ₹10 lakh and ₹30 lakh a month through paid brand collaborations on social media!

Health

This practice violates medical ethics, prompting professional bodies to initiate regulatory action.

Health

The pursuit of social media fame has led to increasingly problematic content.

Health

Companies are paying influencers and doctors without transparency. The middle agencies reach out to multiple doctors, not the brands directly. 

Health

NMC says doctors shouldn’t endorse products but many doctors are doing it and becoming Instagram celebrities. Doctors who post genuine awareness videos hardly get any reach.