The concept behind Mathi is to curate and exhibit products crafted by women from various Self Help Groups (SHGs) spread across the districts of Tamil Nadu.
S Divyadharshini, the MD of the Tamil Nadu Corporation for the Development of Women, explained that the primary objective is to provide an immersive and tangible experience.
“The Nature Bazaar held here every alternate weekend features women from different SHGs. However, the absence of a permanent exhibit space led to the establishment of this store,”
To ensure transparency and authenticity, customers can explore the product’s creation process and learn about the associated SHGs by scanning the attached product QR code.
One of the unique advantages for customers shopping at Mathi is the cost-effectiveness. “Prices here are notably lower compared to the prevailing Chennai market rates.”
Managed by women from various SHGs, the store has fostered a strong sense of camaraderie among them. “We’ve created a supportive environment, making our work enjoyable.”