Saree worn by Nirmala Sitharaman sets cash register ringing in Dharwad

Karnataka

By Chetana Belagere

February 8, 2023

While presenting the Union budget, Finance Minister Nirmala Sitharaman wore a red Ilkal silk saree with Kasuti embroidery designs. 

Karnataka

Kasuti is a traditional Karnataka folk embroidery craft with a geographical indication (GI) tag and is unique to Dharwad.

Karnataka

The firm behind the saree, Artikrafts employs women and farmers from the villages around Dharwad.

Karnataka

“My joy knew no bounds when I saw Nirmala ma’am wearing my work,” said Arati Hiremath, who runs Artikrafts.

Karnataka

Previously, Arati started an NGO with a few others to revive the languishing craft of Kasuti embroidery. She trained more than 800 artisans under the NGO.

Karnataka

There has been a flash of orders and everyone wants to wear the exact same red Ilkal silk saree that Sitharaman wore.

Karnataka

“They want the same colour, same weight, same work on the saree. The first two days we sold out all the sarees that we had in the unit.”

Karnataka

“There are hundreds of calls for orders.” Arati has refused to take any more orders for the saree. “We want to make every saree unique.”

Karnataka

There are amazing weavers who weave Ilkal and Molakalmuru sarees. However, they have failed to get the same recognition Kanjeevaram has received, Arati explained.

Karnataka

Ilkal sarees come in powerloom, handloom, viscose rayon and so on. Kasuti embroidery has its own history and is a skilled art.

Karnataka

The art is said to have originated during the reign of the Chalukya dynasty and it was done only by women in Karnataka.

Karnataka